A brand of inclusion – Avarna
Avarna means ‘without color or caste’ in Sanskrit.
The brief for this project was to create a brand for a new consulting firm specialising in diversity and inclusion training for environmental and outdoor education organizations.
The client wanted a modern look paired with multiple colours and the theme of intersection to represent the brand’s core values of diversity and inclusion.
A new logo was developed along with colour palette and select supporting fonts to give the brand a professional and consistent look moving forward into the marketplace.