Crafty beer branding – Ground Up Brewing
Ground Up Brewing is a craft brewery based in Wanaka NZ. Started by two climbing enthusiasts, the brief was to create branding for a brewery and individual craft beers which reflected the ruggedness of the great outdoors and encapsulated the spirit of outdoor adventure.
The visual identity and icon design is inspired by a piece of climbing equipment. The feel of the brand is raw and tough, using a fairly simple colour palette alongside a range of textures.
I produced primary and secondary logos, brand icon and brand guidelines for the brewery. Stationary design, beer labels and website are currently underway.