Building a brand – Level Construction
Level Construction are a local Wanaka Building firm headed by Dean Millar. The brief was to build a brand based on honesty, reputation and the promise of delivering a high level of service and satisfaction
to clients. The objective was to target high-end clients looking for a complete turnkey building package for homes in the town of Wanaka.
The logo design and branding is modern, stylish and strong. The icon is derived from the L and C initials of Level Construction and forms a keyhole which symbolises the potential that can be unlocked by using the company and trusting in their expertise.
A logo and brand icon was developed along with a set of brand guidelines. Business cards and email signatures were also produced.